Rose Gonnella — We want to drink everything Steve Sandstrom designs!
DescriptionSteve Sandstrom is a designer renown for his work in typography and packaging. This artwork was contributed to the book Design to Touch to display two different engraving processes. The top logo uses a metallic ink straight off the press resulting in a flat finish, for a rough, antique look. While the bottom logo is burnished —stamped a second time—which flattens the metallic particles to reflect more light and appear glossy. The bottom logo also has a screened color and emboss. A great teaching aid, this page shows several ways to expand and vary a logo design.
Design to Touch co-authored by Rose Gonnella can be purchased here.